I recently visited my homecountry Kenya in East Africa and had some rather interesting encounters (save for the post election ethnic violence). One of them was to explain what I'm studying and why. I could see the lost look on people's faces as they tried to make out what I meant by Public Relations and some of the reactions I got were: 'oh you mean Marketing?' Others thought PR meant 'event management' while others didn't have the slightest clue what I was doing in England.PR is one of the most misunderstood professions and is probably top on the list amongst the professions with the most definitions. It is difficult to define PR not just from a layman's perspective but also within the industry itself. So then how can people understand and uphold PR ethics if the profession is not understood?
13 comments:
Hi, My name is Felix M. and i was doing some research on the PR industry in Kenya when i came across your blog which has been helpful in guiding me. I have decided to concentrate on the ethical issues that arise from Community Social Responsibility and was wondering of you could offer some insight and practical examples (I'll quote you and your credentials).
My email is felixplicit[at]gmail.com
Regards,
Felix M.
My name is winifred and a student of communication and media technology in maseno university. Could please explaon to me some of the unethical issues in public administration in kenya. My email is desmawood@yahoo.com
My name is Wezy and a student of marketing management in college campus.Please explain ethics in public rslation.My gmail account is wnzimande93@gmail.com
I am a PR and communications student in England and I have visited Ghana three times, and still in my third visit people are confused as to what I study. This ambiguous attitude towards the subject baffles me, but I am determined to find the perfect PR job in Ghana. Interesting to read your thoughts on PR in Kenya, a place I really want to experience. Two class mates and I are starting a PR ethics blog. Check it out, any advice is welcome! Sophie http://ethicalangles.wordpress.com/
Very informative post and experienced shared with us about ethical issues faced by Public Relations practitioners. We are also leading PR companies and Media agencies in Delhi NCR.
hi my name is Nurul. third year student of Public Relations in Malaysia. i found that your blog is very helpful and i wonder if you hide your follow button because i need to follow you to get motivated and learn this field more from you. thank you.
Thanks for this, I am very impressed..
Public Relations for Restaurants
Hello Winifred, I am a postgraduate student from Ghana studying Corporate Communications and Public Affairs at the Robert Gordon, Aberdeen, Scotland. I found your blog while writing my coursework in Media Industries and Public Affairs. I must say every bit of information here has been helpful. I have been inspired to start a blog and your experience and knowledge will be of great help to me. Please let me know how to get in touch.msafenyododzi@gmail.com
Yahwah Dodzi Afenyo.
Kindly help with this
CASEN STUDY
The Worldwide Widget Co. (WWC) has a non-disclosure policy that’s set stone. Sombe and Sombe Public Relations has just won the WWC account and all the account personnel working on the account have signed WWC’s non-disclosure policy form. The forms are on file in WWC’s law Dept.
Three weeks after work for the new client as started, the account team is given a briefing about a new product that will revolutionize the widget market. The new widget model is half the price of conventional widgets and does the work in half the time. In addition, secret tests show that it lasts twice as long. The account team is cautioned not to say a word about this to anyone – not even other S and S PR employees or family members.
After a month of work on a dynamite new public relations program that could pre-empt the market, S and S PR staffers are invited to a fund raising party for a number of orphanages in Lusaka. The top echelon of influential Lusaka citizens are at the function, where food and wine flow like – food and wine! An S and S PR junior staffer assigned to WWC account lets wine flow too freely and, before anyone can do anything about, he discloses all he knows about the new widget to an editor with the Daily News. You are president of S and S and hear him blab the final piece of information to the editor. You pull the staffer aside.
What are your next courses of action? With the staffer? With the editor? With your client?
OTHER QUESTIONS:
1. Define the specific ethical issue/conflict.
2. Identify internal/external factors (e.g., legal, political, social, economic) that may influence the decision.
3. Identify key values.
4. Identify the parties who will be affected by the decision and define the public relations professional’s obligation to each.
5. Select ethical principles to guide the decision-making process.
6. Make a decision and justify it.
ayo bergabung di sabungayam
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