In my view

I recently visited my homecountry Kenya in East Africa and had some rather interesting encounters (save for the post election ethnic violence). One of them was to explain what I'm studying and why. I could see the lost look on people's faces as they tried to make out what I meant by Public Relations and some of the reactions I got were: 'oh you mean Marketing?' Others thought PR meant 'event management' while others didn't have the slightest clue what I was doing in England.

PR is one of the most misunderstood professions and is probably top on the list amongst the professions with the most definitions. It is difficult to define PR not just from a layman's perspective but also within the industry itself. So then how can people understand and uphold PR ethics if the profession is not understood?